Shapiro: Podcasts succeed by riffing on ideas rather than asking questions
Julian Shapiro · The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro · Aug 25, 2021 · at 2:14
Julian Shapiro, founder of Demand Curve and host of the Brains podcast, analyzes why conversational podcasts like My First Million engage listeners better than traditional interview shows.
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“What's going on here that special is they're not asking boring interview questions. They're literally just riffing on ideas collaboratively. And making charge statements and letting other people respond to them. And the net effect is it feels way more like rapport, like a dinner conversation you're overhearing.”
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