My First Million

“This is like, this is, you know, like, it's like the opposite of a job application. Normally you get a job app. You put a job up that you want to hire somebody to do X and then some people apply. And then you're like, are you kind of squinting? You're like, do…”

“You know, I started a rolling fund largely off of the audience from this thing that said, hey, I've listened to this guy a bunch. I trust him. He has a good track record. And so now that rolling fund is four million dollars a year that I get to invest into sta…”

“More people will listen to this podcast, and I'll get more mileage out of this. It just doesn't have the same, it doesn't feel the same. It doesn't get the juices flowing in the same way that being on CNBC does.”

“Not including month one to month two, because it was like a 500 percentage growth rate. So not including that. We have grown on average, 10% a month.”

“So we're going to hit a million downloads a month by around January at 10% growth rate.”

“And we did the math. And we're like, if it grows, if the last 16 months repeats itself it'll be, we'll be at a million downloads a month by, like, December-ish.”

“March, March, we did 338,000 downloads in April. We did 436,000 downloads. So that's a 30% gain about in May. It's tracking towards around 520,000, which is another 20 20% increase.”

“Last month we were at four 30. This month we were supposed to be at five 50. I think we might get 600, just so you know. That's right. So I think that's going to happen. So 600,000 listens a month.”

“This month, we're gonna cross 600,000 downloads.”

“So I think we're going to probably plateau somewhere here in the six to 700,000 per month before we shoot through the million per month.”

“Our top rating, we are number eight in iTunes and in Spotify in the business category, which is pretty good.”

“So this month, May is over now, but in May we're doing a podcast push. So we got about 630,000 listens.”

“Anything that can be reduced in acronym will be, which my first million is often reduced to that. And then you kind of lose the punch because when it comes down to an acronym, anyone that comes like in immediate, like they're not gonna know what it is if they …”

“If you believe that this thing is going to get 10 times bigger in the future, which I do, then 90% of our future listeners haven't even heard about us yet. And so we're only offending a very small, we're only changing on a very small population of people for t…”

“Don't decide to change the name, decide to come up with alternatives and then objectively measure those alternatives. Like, okay, Am I willing to give up the brand equity and go through the pain of changing a name because this one is just so much better.”

“I think YouTube is just the way to go. So, and that's what we'll be doing with this show is going hard.”

“What's going on here that special is they're not asking boring interview questions. They're literally just riffing on ideas collaboratively. And making charge statements and letting other people respond to them. And the net effect is it feels way more like rap…”

“Growing our podcast, we've talked about it a bit on this podcast, which people like and sometimes don't like us talking about it too much, but it's been the hardest thing that I've had to grow.”

“Our show is growing like 20% month over month, 25% month over month.”

“The auction closed, and I think it made 33,000 dollars. So I think it closed at 11.55 ETH which is about 30, 32, 33,000 dollars.”

“Hundreds of thousands of dollars a quarter. So hundreds of thousands of dollars. Maybe, maybe we could say like in the range of a million dollars a year.”

“We're on pace for 1.3 right now, smashing old record highs of 900,000.”

“We have in the ballpark of around 15 ish million impressions from these videos. And it's mostly young folks who created these TikTok handles from scratch, took our content and some videos have over a million. Some of them have hundreds of thousands of likes.”

“We also tried making our own clips, paying an agency tens of thousands of dollars a month to be making really awesome animated clips of our content.”

“Now, we did, in December, we crossed two million listens a month, and we're like, now we're definitely, like, we're definitely too big.”

“So far, the hashtag that we asked people to use has gotten thirty million views in three weeks.”

“We're going to get to like the three million range by the end of the year. And once there I think we're going to be end up being like one of the big, I think we'll be like in the Dave Ramsey, Tim Ferriss category inside the next year and a half.”

“The best promotion we did recently was we just announced that we're going to give 5000 dollars to some person who takes our clips and turns them into TikTok videos and gets popular on TikTok. And we got, I think, thirty million impressions on TikTok in like, 2…”

“So we get between 50 to a 100,000, probably average.”

“Our podcast gets one or two million podcast downloads a month and compared to like a lot, like a website that gets ten million. I'm like, I think we're, we have a bigger, a big, we don't have a bigger, but we have a far more loyal following because people list…”

“The first, first winner, they Had a few million views on their like TikTok channel or whatever, and we paid them the five grand, you know, prize for our thing, but they've actually turned that into a business for other podcasts and that business will do like a…”

“And I would say that if we succeed, we need to succeed in creating people that are as annoying as CrossFitters as our fans. I think that's my new goal.”

“Our podcast has like 10 times more downloads. So they're like, oh, this little shitty podcast only has 10,000 videos on this thing or 10,000 views on this thing. And I'm like, yeah, we suck. Sure.”

“Our monthly downloads on the podcast are, Range between 1.5 and two or 1.3 and two million. And then the pod, the, and then the YouTube episode views are another one or two million. So we're in the range of two to five on any given month.”

“When I originally started the pod, I literally wrote this in a doc. I've shared this before. I wrote most likely nobody's going to listen to this, but there's a hack really smart and interesting. Successful people are willing to go on a podcast. Even if it has…”

“Cultivating like an image of being, you know, sort of a don't give an F slash blunt personality has all these advantages because people just create new rules for you.”

“There are several things like that where you got to kind of sell the other person's thing and it's not fake. It's just like be expressive, laugh hard, react big. That stuff works when it comes to content and people are very shelled up about that sort of thing.”

“It's such a great opportunity for a laugh right before the smash cut to the intro. It's such a beautiful thing, and so we tend to, like, take our cold opens pretty seriously, or, like, we need a good laugh right at the beginning of the show, so when someone tu…”

“One thing that people don't know is this podcast was started actually not with me and Sam, me and you. I hit you up on Twitter DMs. And I saw that you were doing a, you were a podcast editor for somebody else I knew I think Corey or Angel List or something lik…”

“I remember thinking we're going to hit, let's get to a 100,000 downloads per episode. So that's the thing, like per episode, I want a 100,000 downloads. By the end of the year. So it's like 12 months. Took me three years. So like, you know, now we do that, but…”

“My of those that you mentioned, my biggest weaknesses are envy. So this pod is fun for you and I to do. Sometimes it creates a lot of envy because we have all these amazing people on here.”

“We had to cut it out of the episode because he got so awkward.”

“Well, I have to say no to starting a company. I sit on this podcast every week, and I come up with ideas for businesses. I got to say no to actually going and doing them, because if I now, I'm a CEO of a startup, I'm not going to be able to achieve this goal. …”

“You built a product, launched it, did not use your audience initially publicly. You didn't use the podcast to promote it initially. Maybe your brand name helped in private, but you didn't do it publicly and you drove it to millions of dollars in revenue very e…”

“I think that we have made a mistake in, in part of our world, which is, I don't think, I think we kept the content pretty pure and sacred to what we want, but I think the packaging we've sort of tried to sell out and calculate and try to like maximize clicks a…”

“This is the only thing I do that I'm not looking to exit, right? Like, I'm not looking to sell this and like, then I'll be able to relax and retire. It's like, no, no, I kind of want to keep doing the pot. You'd have to pay me to stop.”

“When I started it, I was basically like, I'm going to lose. I plan, I wrote down in my plan. This will, this should lose about 10 to 20,000 dollars a year.”

“It's at two and a half million on YouTube alone. So it was the first, first, first podcast episode. We're doing this for four or five years now. First podcast episode that crossed like a million on, on YouTube.”

“Out of every guest I've ever had on this podcast, ever, he is the number one most impressive founder that I've ever had on the podcast.”

“Dude, they came to our office to pitch you and I, to like, they wanted Sean and Sam or like MFM to be like a content series.”

“Dude, we had a guy on the podcast the other day who was 17 years old who had a business doing thirty million dollars a year in revenue.”

“I think the guy is the most impressive entrepreneur that's ever been on the podcast, and we've done it. 700 episodes, something like that.”

“I think last week or two weeks ago, I think we were the 35th or something most popular podcast in the world on Spotify. All categories. Not just business.”

“We doubled on Spotify last month. Spotify is growing like crazy as a podcasting platform, and it used to be like five percent of our Streams. Then it became 10% of our streams. 15%. It's like 25, 30% of our streams now.”

“Off that I'm pretty sure it's hard to tie directly. Like, but for sure, six figures.”