Shapiro: Startups grow faster when product roadmaps align with acquisition wedges
Julian Shapiro · The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro · Aug 25, 2021 · at 11:36
Julian Shapiro advises founders on growth mechanics during a discussion on startup acquisition cheat codes.
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“Can you think of your product roadmap if you're starting a business in unison with your growth roadmap? Because everything we've just been discussing is basically a product feature. It's not like you're just running ads In a silo, you're running ads because you have this way of giving away money, or at least the optically giving away money. So I tell founders sometimes, can you think of the feature list on your product roadmap? Can you reprioritize it such that it facilitates growth strategies like these? And that can guide you from built for growing a lot quicker as opposed to just, you know, living in a local maximum running in circles.”
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