Beta testers defending new features is better than corporate defense
Jess Lee · Jess Lee knows how to build a community of delighted users at Hustle Con · Feb 3, 2015 · at 19:38
Polyvore CEO Jess Lee explains how early-access power users help mitigate user backlash and change aversion during major product updates.
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“And then those people who were in the beta test, Sometimes they come out of the woodwork and be, and comment back for you on your behalf and say, hey, I thought it sucked at first too, but then I played for, played with it for a week and now I love it. And that is much, much more powerful than you saying, hey, just wait a weekend. You'll love it too, right? It's better when the community comes out and says that for you.”
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