Jason Fried

Co-founder and CEO, 37signals · 2 appearances on the record.

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founderexecutiveauthorinvestor@jasonfried ↗LinkedIn ↗world.hey.com/jason ↗

Jason Fried is the co-founder and CEO of 37signals, the software company behind Basecamp and HEY. He is an advocate for bootstrapped businesses and has co-authored bestselling books including Rework, Remote, and It Doesn't Have to Be Crazy at Work.

31statements → 5claims → 0claims resolved → 3.97/5average certainty → 2.13/5average debate potential → ≈4.5/5argument clarity, estimated → 30said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 2 opinions · 12 insights · 11 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jason argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jason Fried on measured tape to publish a rate. This says nothing about how they speak.

Everything Jason Fried said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Fried: A founder's job is to inject risk into the business
“My job as a founder, what I've realized is, is it's to inject risk into the business. Most people, everyone pretty much at your company's job is to manage risk to some degree, to keep their job, to not push too hard or too far.”
Jason Fried Jun 5, 2024 ▶ 24:38 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Insight
Jason Fried: Slack Crushed Campfire With Onboarding and Bots, Not Chat
“The chat itself isn't better or worse. Chat is chat essentially. Onboarding and bots were the thing. And we didn't have them and they crushed us.”
Jason Fried Mar 20, 2024 ▶ 49:36 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Disclosure
37signals Aborted $5M Ad Campaign Because Paid Ads Produced Zero Return
“Last year, we're like, we're gonna spend five million bucks for the first time ever on like ads. We started getting into it in a few months. So we spent a bunch of money and we're like, this is just, it just, It's vanity money because like this isn't doing any…”
Jason Fried Mar 20, 2024 ▶ 1:01:42 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Fried: Active Stock Pickers Will Inevitably Lose Over Long Term
“So people, I think, have this idea of short term performance in the market, feeling like I can do this forever. Just like in Vegas, you can't do that forever and you will begin to lose. And the same thing is true in the market.”
Jason Fried Jun 5, 2024 ▶ 5:03 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Insight
Jason Fried: Business imports outside lessons only because it pays for advice
“And the main reason is why, in my opinion, is because the business world pays for that advice. It's not that it deserves the advice. It's not even that it's advice that's applicable, but that it pays for the advice. And the way I've been thinking about it is n…”
Jason Fried Jun 5, 2024 ▶ 14:45 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Insight
Fried: Hired CEOs lack the latitude to take founder-level risks
“Even if you hire a great, great CEO to replace you with CEO, like they're, they just don't have that... There's that thing that's present in a founder simply because they were there from the beginning, that they have an extra ounce of, it's not even that they'…”
Jason Fried Jun 5, 2024 ▶ 25:21 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Insight
Fried: Luck and Unchosen Circumstances Drive More Than 50% of Success
“And I think it's way more than 50%. I mean, all the way back to you didn't choose your parents. You didn't choose anything, right? You didn't choose your mind.”
Jason Fried Jun 5, 2024 ▶ 45:05 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Disclosure
Fried: 37signals plans work in six-week cycles and adjusts continuously
“We think about things six months or sorry, six weeks at a time and go from there and adjust all the time. And that's fine. We've always done it that way.”
Jason Fried Mar 20, 2024 ▶ 4:11 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Fried: More People Should Simply Give Up on Uninspiring Ideas
“And you stop and you just give up. Frankly, you just give up, which is something I think more people ought to do.”
Jason Fried Mar 20, 2024 ▶ 9:45 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Opinion
Fried: Elon Musk's fast problem-solving reduces risk rather than being reckless
“So that might seem reckless. And I think it was positioned or pitched almost as reckless in the book. To me, that's like, Common sense, fundamental, smart problem solving. And you think about all the other risks it saves, and all the other things it prevents, …”
Jason Fried Mar 20, 2024 ▶ 34:36 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Fried: Software chat tools are commodities still priced like luxuries
“The principle around this is that in any industry generics eventually come in. For example, there's a lot of chat tools that exist in software today in, in, in, in the industry. So they're basically commodities, but they're still priced like luxuries.”
Jason Fried Mar 20, 2024 ▶ 37:26 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Opinion
Jason Fried: SaaS Subscriptions Overcharge Users for Marginal Software Updates
“Software. I know it's improving, but it's improving around the marginal edges. You already have 90% of it on day one when you bought the damn thing. And so you're paying over and over and over and over for essentially the same thing. And at some point, if you'…”
Jason Fried Mar 20, 2024 ▶ 45:08 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Build Novel Features First Because Public Feedback Demands Standard Features
“If you just wait till the end to try to add those novelties, you'll never have enough time. You're always running out of time at the end and you're never going to try new things. You're not going to have the tolerance or the patience to wander. So then you end…”
Jason Fried Mar 20, 2024 ▶ 54:26 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Jason Fried: Cool wears off, but useful never does
“Cool wears off, but useful never does.”
Jason Fried Jun 5, 2024 ▶ 29:40 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Disclosure
Fried: DHH and I are great partners but rarely socialize outside work
“We're not, like, we're friends, but we don't see each other very often. We live in the same town, and we don't see each other. I see them once every, I don't know, couple months. We're very good partners and we're friendly, but we just don't, we don't hang out…”
Jason Fried Jun 5, 2024 ▶ 31:13 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Assertion Not checkable as stated
Fried: Y Combinator Only Invited Me to Startup School Once
“I was only invited once cause I was pretty anti raising money.”
Jason Fried Jun 5, 2024 ▶ 45:37 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Insight
Fried: Building AI wrappers on OpenAI creates extreme platform risk
“All the companies that began to implement AI stuff early on and then open AI is just like wiped them out in a lot of ways for a lot of different reasons. And when you build other people's platforms, you're very, very much at risk of things changing, tectonic p…”
Jason Fried Jun 5, 2024 ▶ 54:40 25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
Disclosure
Jason Fried Tried to Hide Property Purchases Using Double LLCs
“It's fucking embarrassing, and frankly, I tried to hide them. You try to do all the things, like, double LLC and the whole thing.”
Jason Fried Mar 20, 2024 ▶ 2:02 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Assertion Not checkable as stated
Fried: 37signals has been profitable every single year for 25 years
“Our only goal is to be profitable on a given year. We've been profitable every year for 25 years.”
Jason Fried Mar 20, 2024 ▶ 4:59 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Insight
Fried: Saying 'no' preserves options while 'yes' eliminates future opportunities
“No is a very precise, you know, precision instrument because you get to evaluate a thing and say no to it. And they have the whole spectrum of everything else that's possible available to you at that point. So I think no is a great tool. It's very specific. Ye…”
Jason Fried Mar 20, 2024 ▶ 14:40 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Disclosure
Fried: 37signals generates tens of millions in annual profit
“The only thing we've ever shared is that we generate tens of millions in annual profits because I don't really care about revenue numbers.”
Jason Fried Mar 20, 2024 ▶ 18:58 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
What-if
Jason Fried Believes 37signals Could Not Be Launched Again Today
“Could we launch this again today? No, we couldn't.”
Jason Fried Mar 20, 2024 ▶ 19:30 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Disclosure
Jeff Bezos's 2006 Investment in 37signals Was Entirely Secondary
“We did take some money from Jeff Bezos, though, back in 2006, six or seven or six, I think. It was like a secondary thing. So he bought some shares from me and from David. So that money went into our pockets and never went into the business. No money has ever …”
Jason Fried Mar 20, 2024 ▶ 24:12 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket
Disclosure
Bezos Recouped 37signals Investment Many Times Over Via LLC Distributions
“Well, we're an LLC, so he's a member, he has units, and every year he gets distributions, and he's made his money back many times over, and he still owns, you know, his shares, and we haven't had to sell the business. It's been a great investment for him.”
Jason Fried Mar 20, 2024 ▶ 29:52 The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket

Show 7statements(7 left)

The other half of the tape: Jason Fried's own voice is left out of every number here. Other people bring the name up 28 times in 6 episodes on My First Million. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most David Heinemeier Hansson (DHH) 13Sam Parr 8Shaan Puri 6Andrew Wilkinson 1

Statements about Jason Fried, by other people (2)

Disclosure
DHH: 37signals ignored its data scientist for a decade, trusting intuition instead
“And after trying that for over a decade, Jason and I finally came to the conclusion in honesty that we never did what the numbers told us to do. What we would do was, we would do whatever the hell we wanted to do, and then if the numbers supported that, we'd g…”
David Heinemeier Hansson (DHH) Mar 17, 2026 ▶ 29:09 $100M+ Advice That'll Piss Off Every Business Guru (ft. DHH)
Disclosure
DHH: 37signals took profits by year two and sold secondaries to Bezos
“We took money out from day one, almost, not quite. Year two, at the very latest, we were pulling out profits and then we had Bezos buying secondaries from Jason and I that just set a baseline.”
David Heinemeier Hansson (DHH) Mar 17, 2026 ▶ 1:04:48 $100M+ Advice That'll Piss Off Every Business Guru (ft. DHH)

Every mention by year

tap a year for its mentions
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2026 22 mentions in 1 episode
2025 3 mentions in 2 episodes 2 per episode
2024 1 mention in 1 episode
2022 2 mentions in 2 episodes 1 per episode

Appearances (2)

EpisodeDateSpeaking time
25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried) Jun 5, 2024 25m
The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket Mar 20, 2024 36m
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