37signals Aborted $5M Ad Campaign Because Paid Ads Produced Zero Return
Jason Fried · The Cashflow King: “Here’s How I Do It”, Negotiating w/ Jeff Bezos, Elon’s Cracked Rocket · Mar 20, 2024 · at 1:01:42
Jason Fried describes 37signals' brief experiment with paid acquisition to Sean Puri and Sam Parr.
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“Last year, we're like, we're gonna spend five million bucks for the first time ever on like ads. We started getting into it in a few months. So we spent a bunch of money and we're like, this is just, it just, It's vanity money because like this isn't doing anything for us.”
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