Tough Mudder

“It's better than Tough Mudder, better than Spartan Race, better than all those because they take on a ton of operational overhead. They're a traveling circus. And so I like this model a lot better.”

“I really think that if somebody created some kind of thing for, you know, out of shape, middle-aged guys to do, they'll do it. And I think if you make it, if you brand it almost like as the non-fit person triathlon, and it's gotta have like some version of eat…”

“And then Tough Mudder was doing a hundred million in revenue. Now it filed for bankruptcy a couple of years ago.”

“Our second graders gotta run a five K. Our eighth graders have to do a tough mudder, or they also all have to cross the finish line at the same time.”