Proper No. Twelve

“I can tell you that we put up probably a few 100,000 of our own capital initially.”

“We did think about that. But actually, there's a, the McGregor clan, I think it's a Scotch, if I'm not mistaken. So that, that was certainly considered. We also considered notorious Irish whiskey at one point.”

“Back at that time, you know, when we first started the process, it would have been like two, 250,000, something like that. By the time we launched, he probably was in the seven figure range. In terms of sponsors, sponsorship annually, right?”

“We announced our entry into the whiskey market in our post-fight press conference. We started, though, the process in 2014, and we were doing a lot of research and development and pivoting from different groups, and ultimately, we found the right formula, if y…”

“Now we still have, we're still part of the business. So we can still, Keep making a lot of money in, in, in, into the next decade or, and longer, you know, at the end of the day.”