Milk Road

also referred to as: the milk road

24 statements across 15 episodes · 8 bullish · 2 bearish · 3 people on the record · first statement Oct 11, 2022 by Shaan Puri · said 125 times in 52 episodes since 2022 · across every show →

Mentions by year

brought up most by Shaan Puri (81), Sam Parr (24), Austin Rief (8), Mike Wittmeyer (3), Kendall Saville (3), David Perell (3), Ishan Haque (2), Suleman "Suli" Ali (1)

tap a year for its mentions
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010202022202320242025episodes it came up in
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2025 7 mentions in 6 episodes 1 per episode
2024 37 mentions in 17 episodes 2 per episode
2023 32 mentions in 14 episodes 2 per episode
2022 49 mentions in 15 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Milk Road, oldest first

Oct 11, 2022
Disclosure
Shaan Puri acquired The Milk Road domain for $2,000
“I can get the domain for 2000 dollars.”
Shaan Puri Oct 11, 2022 ▶ 58:53 This Guy Went From $0 to Billionaire By Starting A Toy Factory In China (#372)
Oct 11, 2022 negative
Insight
Shaan: Professional branding is founder pride, unnecessary before 100k subscribers
“The brand will be important. I just don't think it's important for us to get our first 10,000 subscribers or even a 100,000 subscribers. So let's make a deal. If we can get to a 100,000 subscribers through our janky thing that will reward ourselves by investin…”
Shaan Puri Oct 11, 2022 ▶ 59:10 This Guy Went From $0 to Billionaire By Starting A Toy Factory In China (#372)
Oct 12, 2022 positive
Disclosure
Puri: Named Milk Road independently from himself to enable future sale
“When I created the milk road, it's intentionally not called Sean's crypto newsletter, which actually would have been easier at the start to get subscribers for because people already had bought into the Sean franchise... But instead I called it the milk road b…”
Shaan Puri Oct 12, 2022 ▶ 12:18 How To Get Started With Building An Audience in 2022 (#373)
Dec 17, 2022
Assertion Not checkable as stated
Puri: The Milk Road Rejected A Higher Acquisition Offer
“Like when we were looking at this deal, we actually had a higher offer that we turned down.”
Shaan Puri Dec 17, 2022 ▶ 1:33:59 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022 bullish
Prediction Not checkable as stated
Puri Predicts His Retained Milk Road Equity Will Surge In Value
“And they're people that I thought if I give them, you know, this company and I own, I still own a minority stake in it, that minority stake in five years is going to be worth a lot because I believe in these guys and what they've done.”
Shaan Puri Dec 17, 2022 ▶ 1:09 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022 bullish
Assertion Not checkable as stated
Wittmeyer: Milk Road Hits Record Subscriber Growth During Market Crash
“What's been interesting for the milk road and our businesses, you know, this has actually been for growth, a good thing, right? We cover the news and there's certainly been a lot of news. So we're seeing, you know, record subs coming in that the reader scores …”
Mike Wittmeyer Dec 17, 2022 ▶ 1:22:29 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022 negative
Disclosure
Milk Road Deal Briefly Stalled Over Unexpected Gambling Sponsor Revenue
“One of the times it fell apart was we got into the diligence after we'd already agreed on a number and there was a little more gambling, gambling sponsor revenue there than we thought.”
Mike Wittmeyer Dec 17, 2022 ▶ 12:16 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022
Disclosure
Wittmeyer: Bitfo would have walked away if final Milk Road offer failed
“At the end, like when we made that final, you know, the last little chunk, we were, that was it for us. We had said, we're walking if this doesn't work.”
Mike Wittmeyer Dec 17, 2022 ▶ 11:58 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022 positive
Assertion Not checkable as stated
Puri: The Milk Road Grew and Was Profitable During Crypto Winter
“Our business was still growing and generating revenue and profit during the crypto winter”
Shaan Puri Dec 17, 2022 ▶ 15:18 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 17, 2022
Disclosure
Wittmeyer And Saville Acquired Shaan Puri's Milk Road Newsletter
“We got together because you guys just bought my company. You bought the milk road.”
Shaan Puri Dec 17, 2022 ▶ 3:16 BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Dec 29, 2022 neutral
Disclosure
Shaan Puri sold Milk Road because he lacked a three-year commitment
“Same thing with the milk road. Part of the reason I sold it was I was like, I don't think this was the project that I want to work on every year. You know, for the next three years. And so if I don't want to work on it for the next three years, I should just s…”
Shaan Puri Dec 29, 2022 ▶ 1:44:02 The 2022 Milly Awards (#401)
Jan 24, 2023
Insight
Shaan Puri: Disclosing Company Flaws Upfront Builds Acquirer Trust
“My, you know, I think the entrepreneur's instinct is hide that, you know, as far, put it behind your back, you know, if they ask for it, you show them, but like, don't scare them away. And in fact, what you want to do is like find out as quickly as possible if…”
Shaan Puri Jan 24, 2023 ▶ 12:34 Behind The Scenes of Selling My Company For Millions | Suli Ali (#410)
Jan 24, 2023 positive
Insight
Ali: Cloning proven playbooks into new categories is underrated
“That's like kind of underrated. And most people don't do where they're like, I see this person is successful. I'm just going to do the exact same playbook, but in a different product category or different sector.”
Suleman "Suli" Ali Jan 24, 2023 ▶ 34:11 Behind The Scenes of Selling My Company For Millions | Suli Ali (#410)
Mar 28, 2023
What-if
Puri: Sam Parr's mastermind was the blueprint for building Milk Road
“Had I not been in a mastermind with you, I wouldn't have seen how you built the hustle and I wouldn't have known. How to build the milk road, a business I didn't know I was planning to create five years later, but that blueprint was etched in my brain from tho…”
Shaan Puri Mar 28, 2023 ▶ 8:33 Sam Reveals The Company He's Worked On For The Last 8 Month
Nov 24, 2023
Disclosure
Puri: Voluntarily refunded millions to a buyer after spotting acquisition red flags
“So we wired back millions of dollars voluntarily because we had made the mistake of going with the highest offer first.”
Shaan Puri Nov 24, 2023 ▶ 19:51 My $100M Mistake + 6 Company Exit F**k Ups To Avoid (#522)
Nov 30, 2023
Disclosure
Puri: We Sold The Milk Road to Quality Buyers Over Highest Bidder
“When we sold the milk road, I've said this before, but one of the reasons we sold to the guys we did was I really, really respected these guys. It was not the highest offer, but these were the highest quality people that we could sell to.”
Shaan Puri Nov 30, 2023 ▶ 4:03 99 Years of Charlie Munger Wisdom in 52 Minutes (#525)
Dec 4, 2023 neutral
Disclosure
Shaan Puri conceived crypto newsletter The Milk Road at an agriculture conference
“I literally started a company While I was there, because I was, like, piecing together, like, two ideas, one from the tech world, and one from this, like, farmer that we had met, and, like, it, you know, that was you know, when we created the Milk Road, and we…”
Shaan Puri Dec 4, 2023 ▶ 1:12:10 From High School Dropout To $952 Million At 33 | Jess Mah Interview (#526)
Dec 22, 2023 neutral
Assertion Supported
Milk Road's public $1 million crypto portfolio plummeted to $300,000
“I managed to turn a million dollars because we bought it like, you know, peak crypto into what became like 300,000 dollars at the bottom.”
Shaan Puri Dec 22, 2023 ▶ 50:25 How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534)
Dec 22, 2023 neutral
Disclosure
Shaan Puri launched Milk Road by publicly trading a $1M crypto wallet
“So what I did was I said, I'm going to put a million dollars in this wallet. You can go look at the address right now. Here's a million dollars in a wallet. And then I'm gonna try to turn this into ten million trading crypto.”
Shaan Puri Dec 22, 2023 ▶ 49:45 How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534)
Apr 30, 2024 bullish
Disclosure
Shaan Puri: Passed on Beehiiv but invested after becoming a customer
“So I did end up investing. I actually, I think I passed the first time. And so I, what I did was I passed the first time because I was like, ah, I don't know how big this can get. And then we started using it for the milk road and I use it for my personal news…”
Shaan Puri Apr 30, 2024 ▶ 55:33 The AI App Doing $6M With 1 Employee
May 24, 2024
Insight
Puri: If content is not interesting spoken aloud, it won't work in text
“Send me a voice memo. If it's not interesting in the voice memo, it's definitely not gonna be interesting in low text.”
Shaan Puri May 24, 2024 ▶ 1:49:29 How To Master Storytelling ft. David Perell
Jun 11, 2024 neutral
Disclosure
Puri: Milk Road used proprietary crypto whale research as free marketing
“We would go to like 25 of the biggest crypto whales. These are guys who are placing tens of millions or a hundred million dollar bets on NFTs and coins... And we interviewed them and we talked about how, what's your bullishness? What's basically sentiment on t…”
Shaan Puri Jun 11, 2024 ▶ 28:17 $100M Founder Reveals The Secret To Making Data Profitable ft. Anand Sanwal
Aug 7, 2024 positive
Assertion Not checkable as stated
Shaan Puri launched The Milk Road after attending a farming conference
“I went to a farming conference because I knew it would put me completely out of my bubble, exposed to a whole bunch of different people with different thoughts and philosophies and different views about the world right now. And I knew I would get new ideas and…”
Shaan Puri Aug 7, 2024 ▶ 8:54 He Sold His Company For $15M, Then Got A Job At McDonald’s
Aug 28, 2024 positive
Disclosure
Puri: Milk Road distributed ~$36k in ETH micro-grants from ad revenue
“So we created a grant called the milk money grant. And we're like, this is not enough to get rich, but it's a little bit of milk money, right? It's enough where you can justify spending like two or three months on a project. And it was one ETH, which at the ti…”
Shaan Puri Aug 28, 2024 ▶ 18:02 Building A 100+ Year Legacy + Peter Thiel’s Fellowship + Bomb Hiring Questions
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