Puri: Milk Road used proprietary crypto whale research as free marketing
Shaan Puri · $100M Founder Reveals The Secret To Making Data Profitable ft. Anand Sanwal · Jun 11, 2024 · at 28:17
Shaan Puri, co-founder of Milk Road, describes unmonetized data assets from his past crypto newsletter during a discussion with CB Insights founder Anand Sanwal.
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“We would go to like 25 of the biggest crypto whales. These are guys who are placing tens of millions or a hundred million dollar bets on NFTs and coins... And we interviewed them and we talked about how, what's your bullishness? What's basically sentiment on the market? We asked what projects they're most, most bullish on, so which, what their picks are. And we had all this info, and then instead of selling it to maybe crypto funds or hedge funds or anybody like that, we were like, this would be a great lead magnet for free newsletter subscribers. Let's give it all away for free as a PDF in order to get subscribers.”
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