brand

“I think fake news is very underrated how like big of a wave that actually was created and how much distrust there is around, around brands and entities now. And so people are kind of like the atomic unit of a brand at this point.”

“And these unauthorized resellers are actually costing brands millions of dollars a year. Even dum-dums, lollipops, like the ones that you get from, you know, the hospital or the doctor is actually being arbitraged and it's costing them millions of dollars a ye…”

“And a brand is about trust, credibility, depth of connection. And that comes from some stuff that might not be optimized for the algorithm.”

“Really what he's done is he's using that as a farm system to produce clips and content, and the content grows his brand, and he's going to make way more off his brand being famous than he is off those workshops in the end.”