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Jordan Shamir: Unauthorized Resellers Cost Retail Brands Millions Annually

Jordan Shamir · University of Michigan Students Pitch Us Their Startups | $5000 Prize Money (#396) · Dec 16, 2022 · at 44:00

Jordan Shamir, pitching his startup YoFi during a student pitch competition on My First Million, describes how automated resellers hurt retail brands.

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“And these unauthorized resellers are actually costing brands millions of dollars a year. Even dum-dums, lollipops, like the ones that you get from, you know, the hospital or the doctor is actually being arbitraged and it's costing them millions of dollars a year.”

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