The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 20 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Apfelbaum: Tony Robbins sells an AI course with a GPT that "sucks"
“Tony Robbins just came out with an AI course, and then I join his AI course, and he's not teaching anything that's super valuable in there, and people pay a thousand dollars to learn how to create a custom GPT that, by the way, sucks, so I'm in his community, …”
Apfelbaum: Monetizing AI Education Requires No Formal Certification or Prep
“There's zero preparation done. I'm literally learning AI while they're learning AI, and they are paying me to learn together with me, so it's not like I have to have some type of Capitalize certification.”
Apfelbaum: $3.80 ad CAC converts into $3,600-per-year Evai SaaS subscriptions
“We ran an ad asking people if they want the 99 hacks, And that ad cost me three dollars and 80 cents per person, and a large percentage of the people buy the hacks and then buy Evie AI Pro, which is 3600 dollars a year.”
Apfelbaum: AI lets agency handle 100 clients without hiring new staff
“When I started Ajax Union, I used to hire one new employee for every 10 small businesses I would take on. That was a very, very expensive thing. Very expensive thing. Now I could take on a hundred customers, and I don't have to hire anybody. I could take on a …”
Apfelbaum Built 200 Working evyAI Features Personally Using AI
“I built MVPs. I have about 200 additions to Evie AI that I already built that are working that I created myself using artificial intelligence, and when the refactor's done at the end of this year, in another two weeks my refactor will be done, the developer wi…”
Apfelbaum: Internet users prefer done-for-you services over software tools
“The headshot software that I built is actually a service for people because people don't want to use software. People, especially people on the internet, what they want to do is they want you to just deliver headshots for them.”
Apfelbaum: Sells $500 AI Course and $3,000/Year Mastermind Learning Live
“Pay me 500 bucks, and a bunch of people paid 500 bucks, and people are still paying 500 bucks, and I said, as an ongoing thing, if you want to meet me every single month for three hours, because I'm learning AI myself, it's 3000 dollars a year, and a percentag…”
Apfelbaum: People Will Pay to Learn Basic Prompting on Suno and Sora
“People will pay you to teach them how to make AI music. People will pay you to put in a prompt into Suno and teach you how to make AI music. People will pay you to teach them how to go into Sora and make a prompt and make a video on Sora too. People will pay y…”
Apfelbaum: Presold 100 copies of '99 Hacks' course for $10K before building it
“And then a 145 people voted, and so I created a Stripe link for 99 dollars, and I send it to a hundred people. I didn't even have anything created yet, and then a hundred people paid for it. So I had 10,000 dollars in cash sitting in an account”
Apfelbaum: Front-End JavaScript Prompt Generators Eliminate AI API Costs
“And by the way, it's not even using AI credits cause it's all JS. It's all JavaScript. So you create a framework that you don't even need a backend for that you sell access to that they're either paying monthly, 10 bucks a month, or they're paying a lifetime a…”
Apfelbaum: EVAI will become a hundred-million-dollar business
“But in terms of, like, my baby, the thing that's going to be the hundred million dollar gorilla, that's heavy AI.”
Apfelbaum: 100 clients paid for his done-for-you AI headshot service
“And we had a hundred people raise their hand and pay and say that they are interested in this”
Apfelbaum: $200 AI headshot service costs just $5 in VA labor
“The VA costs a total of five dollars to do it, and then we deliver it to them, and we have a very nice profit margin”
Apfelbaum: First course cost $275K to make, netted over $1M profit
“When I created my first course called the evergreen networking system, I spent 275,000 dollars to build a course. And that ended up netting me over a million dollars in profit.”
Apfelbaum: Ajax Union lost 75% of recurring revenue overnight during COVID
“So what happened was when COVID hit, We lost 75% of reoccurring revenue overnight.”
Apfelbaum: WAVV dialer enables 480 automated calls per day for $149/month
“Now there is a great dialer called a wave dialer, which I use as well. I pay one 49 a month for the wave dialer. W A V V totally worth it. I make 480 calls in one day just by allowing the dialer to just run. 480 people will be touched and drop voicemails will …”
Apfelbaum: Built over 100 custom Chrome extensions solo using AI
“By the way, I built over a hundred custom Chrome extensions myself, with AI. Myself, just myself, in the middle of the night.”
Apfelbaum: EVAI has 23,000 users in 40 countries
“We have 23,000 users in 40 countries around the world.”