Barnes & Noble CEO James Daunt explains why centralized corporate data management and uniform store layouts fail in the bookselling industry.
Assertion Partly supported
Daunt: Barnes & Noble has no marketing department and spends zero dollars
“Well, we have the great benefit of not having a marketing department, so we have zero marketing dollars to spend, so that makes it an easy thing. So that's never happening.
Jeff Berman: None whatsoever.
James Daunt: None whatsoever. I mean, literally zero.”
Disclosure
Daunt: Barnes & Noble actively filters AI-generated books from its catalog
“And definitely at the moment exclude and go to great effort to exclude both from our online catalog
Probably happens, we think, with the, with what's in our stores naturally because we're selecting and curating, but online we really need to put in lots of filt…”
Prediction Not checkable as stated
Daunt: AI will displace study guides but cannot write great literature
“Is AI gonna write, write the next great books?
I very, very much doubt it, but it will take categories of books out quite clearly.
Such as?
Home study guides, you know, you, that will, that's an easy thing.”
Opinion
Daunt: Physical bookstores offer a superior discovery experience to Amazon
“A book's, Bought in a bookstore, discovered in a bookstore is a better book. Same book, but it's a better book. And also it's just nice and enjoyable. These are places in which people will want to continue to come.”
Assertion Not checkable as stated
Daunt: 'Showrooming' for Amazon in physical bookstores is largely a myth
“There was this sort of obsession that people were coming into our stores and photographing books and then ordering them Amazon and, or coming in and choosing books and then downloading them on their Kindles. And it was, which just simply doesn't happen except …”
Insight
Daunt: Employees resist flattened hierarchies because collective responsibility is demanding
“It's a much nicer way to work and it's much more engaging and much more empowering and all of those good things, but it's so much more difficult that often people resist it, particularly when it's difficult. We'd rather have the hierarchy. Just tell me what to…”