bookstores

“A book's, Bought in a bookstore, discovered in a bookstore is a better book. Same book, but it's a better book. And also it's just nice and enjoyable. These are places in which people will want to continue to come.”

“And then we use the data to inf to impose uniformity on the stores. And that really is the death knell for us. It works in almost every other branch of retail. It doesn't work in books.”