Cool Ranch Doritos is one of the grocery aisle's most profitable snacks
David Novak · From Crystal Pepsi to Cool Ranch Doritos: Lessons from Yum! Brands founder David Novak · Sep 12, 2024 · at 15:31
Former Yum! Brands CEO David Novak describes the commercial scale and profitability of Cool Ranch Doritos, a product he helped conceptualize while working with Frito-Lay.
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“It's one of the most profitable, largest snacks in the grocery aisle.”
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