Leaders must publicly celebrate failed risks on important company initiatives
David Novak · From Crystal Pepsi to Cool Ranch Doritos: Lessons from Yum! Brands founder David Novak · Sep 12, 2024 · at 9:26
Former Yum! Brands CEO David Novak explains how large organizations can build a culture that embraces calculated risk-taking and learns from failure.
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“Well, I think, first of all, when people are working on things that are really important to the company, and they're taking that risk, and it doesn't work out, you know, you scream from the rooftops that that's the kind of breakthrough thinking that we need, so it's okay around here to swing and miss. Just don't swing and miss every single time.”
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