New product launches rarely recover from poor execution after three months
David Novak · From Crystal Pepsi to Cool Ranch Doritos: Lessons from Yum! Brands founder David Novak · Sep 12, 2024 · at 8:43
David Novak, former CEO of Yum! Brands and creator of Crystal Pepsi, reflects on the critical window for consumer product launches.
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“And once you miss on execution on a new product, it's really hard to get it back because those first three months are everything.”
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