Cross-category pattern thinking drives breakthrough innovation without starting from scratch
David Novak · From Crystal Pepsi to Cool Ranch Doritos: Lessons from Yum! Brands founder David Novak · Sep 12, 2024 · at 15:46
Former Yum! Brands CEO David Novak explains the core innovation heuristic behind creating Cool Ranch Doritos by observing salad dressing trends.
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“And I think when you can, you know, look at two seemingly different things and then say, Hey, how could it possibly unite in whatever I'm working on? I think that's when you can really come up with big ideas. It's that pattern thinking that I think really allows you to innovate and really successful ways. And you don't have to always start from scratch.”
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