Ju Rhyu plans to start another company as a second-time founder
Ju Rhyu · Turning a Korean skincare trend into $630 million (Hero Cosmetics' Ju Rhyu) | Masters of Scale · May 8, 2025 · at 33:38
Hero Cosmetics co-founder Ju Rhyu speaks with Jeff Berman post-acquisition about her desire and plans to start another business.
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“I would like to do it again, and I would also like to do it again because I'm interested to see what it's like to be a second time founder. I think some things will be easier, and I think you can short circuit a lot of things .”
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