Rhyu: A three-person founding team provides a built-in tiebreaker
Ju Rhyu · Turning a Korean skincare trend into $630 million (Hero Cosmetics' Ju Rhyu) | Masters of Scale · May 8, 2025 · at 15:40
Hero Cosmetics co-founder Ju Rhyu explains why having three co-founders worked well for launching her company, contrary to advice warning against three.
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“In hindsight, actually, the reasons why it worked out, I actually think three, if you have a co-founding team of three, it's actually great, because, I remember, and I remember someone told me, like, oh, three is one too many. But I think it's great because if, there's always a tiebreaker. So if two people, you know, don't agree on something, I think there's always a third person who can kind of, you know tip it over to one side.”
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