Rhyu: Scaling past $200M revenue risks shrinking the strategic acquirer pool
Ju Rhyu · Turning a Korean skincare trend into $630 million (Hero Cosmetics' Ju Rhyu) | Masters of Scale · May 8, 2025 · at 29:23
Hero Cosmetics co-founder Ju Rhyu explains why the brand chose to sell after reaching $100 million in revenue rather than waiting to reach $200M to $250M in revenue.
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“There is something called too big to buy. And so I really, cause you know, we were growing really fast and so the worry is once you know, get to like 202 50 in terms of revenue, then you're gonna be, you know, people might want a billion dollars for valuation. And there just aren't that many people who can write that kind of check. You know, it's better to have a larger pool, I think, of potential buyers.”
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