Rhyu: Driving fast corporate innovation requires explicit executive-level prioritization
Ju Rhyu · Turning a Korean skincare trend into $630 million (Hero Cosmetics' Ju Rhyu) | Masters of Scale · May 8, 2025 · at 5:05
Hero Cosmetics co-founder Ju Rhyu explains how large corporations like Church & Dwight are able to execute quickly on new initiatives.
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“It takes, you know what, it takes a lot of support from the top, actually. And I mean, I'm sure we'll get to this, but, so my company, Hero Cosmetics, we got acquired by a company called Church & Dwight, and they are a big company, not unlike, you know, the Procter & Gamble's or the Unilevers of the world, but I've seen them move really fast. And so, I've seen them move really fast, especially with our international expansion, but that, You know, I think the reason why they were able to move so fast is it was a priority at the top. So it was sort of, you know, all hands on deck. This is the number one priority. We have to get this into, you know, 50 countries in two years or whatever. That's when I think ideas really got pushed through, and so it really does have to be embraced, I think, at high levels.”
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