Dyson

“No, batteries for our own products which is not to say the technology couldn't be used in other things, but we don't want to be a very large manufacturer of batteries. That's not our aim. We want to make the batteries we need.”

“And we'd spent five hundred million pounds, you know, about 700 million dollars on it.”

“We've been developing new battery technology for 10 years, and we're still not on the market with it.”

“Everything was sold on discount and price. And I thought that was wrong. I think, you know, that, that's well, it, it's boring for a start if it's, if you're looking at his price rather than looking at specification and how things perform. And I think performa…”

“So you need many, you need five or six times the number of engineers now to do a product than you did 30 years ago.”

“With hand dryers, we had no idea of the market size because it's quite a sort of concealed business. But we felt we had a much better hand dryer that used 700 watts instead of 3000 watts and dried much quicker. So we thought it was a better product, but we did…”

“And one of the problems in the early days was getting retailers to allow us to say next to our vacuum cleaner, On the stand, what the difference was, what the technology was all about. Because in those days, they just wanted people to buy on price, you know, i…”

“The moment Dieselgate happened, and we saw what the big car manufacturers were doing, we probably should have stopped at that point. But we carried on for another two years and then realized that our worst fears were being realized, and that we should stop it.”

“It's always usually the technology that, Decides that we should go into a certain product area. It's not a business decision.”

“We had no production manager, no quality control person. It was just four of us engineers doing that.”