Dyson: Technology capabilities determine new product categories, not business decisions
James Dyson · James Dyson: How to invent breakthrough products | Masters of Scale · Jun 6, 2024 · at 20:51
Sir James Dyson, founder of Dyson, explains how the company expanded beyond vacuum cleaners into beauty and commercial appliances without formal market research.
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“It's always usually the technology that, Decides that we should go into a certain product area. It's not a business decision.”
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