Dyson: Hand dryer was launched without researching market size
James Dyson · James Dyson: How to invent breakthrough products | Masters of Scale · Jun 6, 2024 · at 21:30
Sir James Dyson, founder of Dyson, explains how the company launched the Dyson Airblade hand dryer without sizing the market beforehand.
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“With hand dryers, we had no idea of the market size because it's quite a sort of concealed business. But we felt we had a much better hand dryer that used 700 watts instead of 3000 watts and dried much quicker. So we thought it was a better product, but we didn't research the market to see how big it was. We just wanted to sell it because we thought it was a better hand dryer.”
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