Cancel: Enterprise software will move away from dozens of loosely coupled tools
David Cancel · Fireside Chat: David Cancel (Founder & CEO, Drift) with Matt Turck (Partner, FirstMark) · Sep 25, 2020 · at 21:17
David Cancel, Founder and CEO of Drift, discusses the evolution of sales and marketing software during a fireside chat with FirstMark's Matt Turck at Data Driven NYC.
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“I think the reality that we're in, especially in the, in our context where we are in sales and marketing software right in the world of Salesforce and all those kinds of tools is like the re the idea that you need 50 to a hundred tools, which is not an exaggeration. If you think it's an exaggeration, you should spend time and audit. The actual expenses of your teams, no matter how small or big, 50 to a hundred tools that are loosely coupled together that are passing data or sort of trying to pass data using Zapier, MuleSoft, et cetera, Trey.io, a million other tools and an entire business operations team that is dealing with that thing. If you think that is the future of software, I think you're mistaken. I disagree with you. I don't think that's the way the world is going.”
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