Advisors urged Alex Rinke to rebrand Celonis to an AI domain
Alex Rinke · Bootstrapping a Decacorn on $15k with Celonis CEO Alex Rinke · Feb 8, 2024 · at 26:16
Alex Rinke is co-founder and co-CEO of Celonis. He recounts the external pressures Celonis faced to rebrand around AI during the market hype.
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“There was literally people telling me, like, you need to get rid of solonis.com, you need to call it solonis.ai, right?”
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