Big tech partnerships will not solve a startup's go-to-market problems
Alex Rinke · Fireside Chat: Alex Rinke (Founder & CEO, Celonis) with Matt Turck (Partner, FirstMark) · Aug 13, 2020 · at 11:21
Alex Rinke is co-founder and CEO of Celonis. He shares a core lesson learned from building Celonis's major strategic partnership with enterprise giant SAP.
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“Some entrepreneurs look at this as a big tech partnership as this silver bullet that's going to solve their go-to-market problem. That's not going to happen, right? It's going to be a very long journey and going to take a long time, require a lot of, you know, align incentives.”
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