Alex Rinke: Hiring a large sales force is not a GTM strategy
Alex Rinke · Bootstrapping a Decacorn on $15k with Celonis CEO Alex Rinke · Feb 8, 2024 · at 29:42
Alex Rinke is co-founder and co-CEO of enterprise process mining platform Celonis. He critiques funded enterprise software startups that attempt to scale sales merely by expanding headcount.
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“Just hiring a lot of salespeople, right? It's not a go-to-market strategy. And that's what a lot of startups did, right? Hey, we have just got a hundred million dollars in funding. We're going to hire tons of salespeople. They know how to do this. Good luck. That's not going to work.”
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