Amanda Kahlow, founder and CEO of 6Sense, presents a customer case study detailing how software company Xactly utilized 6Sense intent predictions leading up to its public offering.
“The quarter before they went public, 86% of their business came from our purchase stage predictions.”
quote is from the automated transcript, cleaned for reading:
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More from Amanda Kahlow
Opinion
The traditional concept of B2B marketing leads is dead
“The concept of leads are dead”
Amanda KahlowMay 23, 2016▶ 12:11Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
AssertionNot checkable as stated
B2B buyers leave much richer digital traces than B2C consumers
“And the beauty for B to B is that the research That you're doing in a B to B environment, as you're going across these multiple screens, and you have multiple buyers across these buying committees, they're leaving a far richer digital trace than anything B to …”
Amanda KahlowMay 23, 2016▶ 3:02Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
Insight
Traditional B2B lead generation is broken because buyers despise forms
“The entire premise of B to B marketing and lead generation is broken. Because it's based on something that buyers inherently are object to doing. They do not want to fill out these forms.”
Amanda KahlowMay 23, 2016▶ 4:52Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
Opinion
Traditional B2B sales territories are arbitrary assignments that ignore buyer needs
“What are territory lists? Random, arbitrary assignments by some sales leader that has nothing to do with what your buyers need or want, right?”
Amanda KahlowMay 23, 2016▶ 10:50Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
AssertionNot checkable as stated
Cisco's marketing-to-sales conversion rate jumped from 5% to 71% using 6sense
“They bond from a five percent marketing to sales conversion rate to 71%.”
Amanda KahlowMay 23, 2016▶ 12:27Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
AssertionNot checkable as stated
Only three out of 350 CEOs at a recent conference were women
“I was at a conference yesterday with about 350 CEOs, and there happened to be maybe three women in the room.”
Amanda KahlowMay 23, 2016▶ 0:20Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
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