Mehta: Most B2B companies lack sample size needed for predictive analytics
Nick Mehta · B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital) · Dec 17, 2015 · at 9:13
Nick Mehta, CEO of Gainsight, speaks at Data Driven NYC about why B2B software companies struggle to apply predictive data models to sales and customer success.
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“The reality is, most companies, the sample size is far too small. They're just few, too few data points over too little time.”
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