Birchbox

9 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Oct 21, 2015 by Liz Crawford · said 15 times in 2 episodes since 2015 · across every show →

Mentions by year

brought up most by Liz Crawford (14), Carolyn Mooney (1)

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Everything said about Birchbox, oldest first

Oct 21, 2015
Assertion Not checkable as stated
Sample selection is Birchbox's highest monthly customer engagement moment
“So every month our customers are able to choose one of their samples. This is our highest engagement moment every month.”
Liz Crawford Oct 21, 2015 ▶ 7:47 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015
Insight
Data science teams must be empowered to gather new data
“Don't be limited by the data that you have today, and if you run a data science team, don't let them be limited by it. Empower people to go out and get the data that they need to do their jobs.”
Liz Crawford Oct 21, 2015 ▶ 14:01 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015
Disclosure
Birchbox uses the Gurobi solver for monthly subscription box personalization
“And we do this with the help of a very nice solver called Garobi.”
Liz Crawford Oct 21, 2015 ▶ 7:04 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015 positive
Insight
Centralized functional data teams prevent duplicate work and foster peer learning
“To organize functionally, but what we've found is that people can learn from each other really well that the data scientists and the statistical analysts can learn from each other and that that's great, and that it really helps when people are working together…”
Liz Crawford Oct 21, 2015 ▶ 1:45 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015
Disclosure
Birchbox never sends subscribers the same sample product twice
“We never send you the same thing twice, for example.”
Liz Crawford Oct 21, 2015 ▶ 6:07 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015 neutral
Assertion Not checkable as stated
Birchbox trained nearly its entire company workforce to write SQL
“Trained almost the entire company to use SQL.”
Liz Crawford Oct 21, 2015 ▶ 24:22 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015 positive
Assertion Not checkable as stated
Birchbox's catalog recommendation algorithm boosted full-size product conversions by 20%
“We were using one of our recommendation algorithms just recently in a catalog sort which we newly put in, and it showed a 20% lift in conversion on, like, full size purchase.”
Liz Crawford Oct 21, 2015 ▶ 20:22 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015
Disclosure
Birchbox defines data scientists as PhD-level coders on product teams
“So we see a data scientist as someone who contributes to product development, essentially. Someone with very specialized skills, Who helps us deliver our products into market. And so by specialized skills, I essentially mean a PhD or something very much like i…”
Liz Crawford Oct 21, 2015 ▶ 2:26 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
Oct 21, 2015 positive
Assertion Not checkable as stated
Birchbox saw huge conversion gains by shifting to triggered messaging
“And moving more and more and more and more of the messages we send our customers over push, over email to triggered, we've seen huge increases in the conversion of those messages.”
Liz Crawford Oct 21, 2015 ▶ 11:52 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
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