Birchbox's catalog recommendation algorithm boosted full-size product conversions by 20%
Liz Crawford · Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital) · Oct 21, 2015 · at 20:22
Liz Crawford, CTO of Birchbox, explains the ROI and business impact of data science algorithms during a Q&A at Data Driven NYC.
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“We were using one of our recommendation algorithms just recently in a catalog sort which we newly put in, and it showed a 20% lift in conversion on, like, full size purchase.”
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