Birchbox, every mention
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tap a year for its mentions
every year anyone Liz Crawford 14Carolyn Mooney 1
Verbatim, from the transcripts: the passages where Birchbox comes up
Decision Automation's Bright Future with Nextmv's Carolyn Mooney
- ▶ 2:53 Carolyn Mooney I like to think about a simple example could be like a subscription box, like I am a user of Stitch Fix or Birch Box, right?
Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
- ▶ 0:08 Liz Crawford Um, so Birchbox is, if anyone doesn't know what it is, we're a beauty retailer. 2 times in the scene
- ▶ 0:51 Liz Crawford So Birchbox is about five years old, um, so this is still a fairly young company, and obviously our organization has evolved over time, and today our org pretty much looks like a one functional organization, so there's data science,… 2 times in the scene
- ▶ 3:29 Liz Crawford And we've found this really useful at Birchbox, and I imagine you've found it useful in some of your companies too. 3 times in the scene
- ▶ 5:13 Liz Crawford So I don't have time to tell you about all the cool stuff the analysts do at Brushbox tonight, but I will tell you a little bit about what the data scientists do. 3 times in the scene
- ▶ 9:46 Liz Crawford Um, so if you're a company like Birchbox, you have a brick and mortar store, you have a website, you have apps, you have your social media channels, you have your email channels, you've got data all over the place, and you're touching your…
- ▶ 11:02 Liz Crawford We also find that showing customers the right message for them given their current state within the Birchbox universe is incredibly important, and it was our data scientists that built a system, um, data scientists that initially built the…
- ▶ 22:54 Liz Crawford Um, Birchbox is not a vanilla retailer. 2 times in the scene