Timen: Disciplined companies like Grammarly will win from ad market contraction
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 27:23
Growth advisor Yuriy Timen discusses the macroeconomic downturn and iOS privacy changes leading to paid marketing budget cuts across startups.
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“But even right now, during contraction, there are going to be some winners. The companies that had strong cash positions, had strong unit economics, strong payback periods already, right? Grammarly, Canva, to name two that I know personally, a couple of others, or many others probably, they're going to be winners because all of a sudden, if previously they were competing With companies who were nowhere as efficient as them, but for whatever reason had the green light to keep spending, right? Now all of those are going to pull back their budgets. And so those that have been disciplined have the instrumentation to track things. Better than average. They're gonna benefit from you know, decreased competition on ad platforms, decreasing CPMs, et cetera. So they're gonna do winners for sure.”
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