paid acquisition

“If I'm seeing things like that, and I'm seeing that you're converting, you know, seven, like five plus percent of your free users to a paid subscriber, then there is a big opportunity to play paid, right? And lean into kind of paid Paid growth loops and paid a…”

“SEO has a different a different return horizon than say paid acquisition, right? It's longer out. It's maybe six months is the earliest you can see results. And even then it's going to be a small trickle that compounds over time.”

“But even right now, during contraction, there are going to be some winners. The companies that had strong cash positions, had strong unit economics, strong payback periods already, right? Grammarly, Canva, to name two that I know personally, a couple of others…”

“And I think there's some really great examples Of companies that have scaled, you know, in relatively recent times, almost exclusively through paid, like Grammarly is a really good example of this.”

“If other things work, it is highly likely that paid acquisition will work.”

“You don't want your product to be at a point where. More than 50% of your acquisitions are coming through paid acquisition. I think if that is happening, your core growth engine is broken”