Snapchat, every mention
36 scenes, the whole family · ← back to Snapchat
tap a year for its mentions
every year anyone Lenny Rachitsky 13Gaurav Misra 9Tom Conrad 6Josh Miller 5Stewart Butterfield 3Nikita Bier 3Lauren Ipsen 2Timothy Davis 1Sriram Krishnan 1Scott Belsky 1
Verbatim, from the transcripts: the passages where Snapchat comes up
Mental models for building products people love ft. Stewart Butterfield
- ▶ 43:56 Stewart Butterfield So, I was going back and forth in Vancouver and San Francisco at the time when we were talking about all this inside of Slack, and I was behind a teenager in line aboard the plane, and it was like, you know, we're on the jetway, it took a… 3 times in the scene
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 51:02 Lenny Rachitsky I have a two-year-old, eh, and it feels like there's like a new milestone of there's like when to give them a phone, when to give them, I don't know, Snapchat, whatever kids use these days, and then it's like when to give them their first…
How to win in the AI era: Ship weekly, embrace technical debt, ruthlessly cut scope, and more
- ▶ 34:27 Gaurav Misra Snapchat opens to the camera. 2 times in the scene
- ▶ 36:15 Gaurav Misra I do think for a company like Snapchat or social network, 2 times in the scene
- ▶ 45:04 Gaurav Misra Stories got copied pretty much straight up.
- ▶ 45:45 Gaurav Misra Into the Snapchat app itself. 2 times in the scene
- ▶ 57:23 Gaurav Misra So if, so I think that kind of makes it clear that certain things just are out of scope for Snapchat.
- ▶ 58:30 Gaurav Misra So, and even on Spotlight, the big challenge was like, how do you take something like that and put that inside the Snap mission?
- ▶ 1:19:07 Lenny Rachitsky The next Facebook, the next Snap, the next whatever.
Just evil enough: Subversive marketing strategies for startups | Alistair Croll
- ▶ 7:11 Alistair Croll She used the tactic we call the, the top shelf tactic, where she put up these posters in universities that basically said the universe, as if it was made by the university, it basically said, no Facebook, no Instagram, no Snapchat, no…
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- ▶ 25:15 Nikita Bier And so there were a couple, ah, like, there's the senior in high school that I would send screenshots of our products, and, um, he told me about this trend called TBH that kids were playing on Snapchat, where they would post an image of a… 3 times in the scene
The ultimate guide to paid growth | Timothy Davis (Shopify)
- ▶ 9:01 Timothy Davis Uh, if that's doing really well for you, maybe you take, because that content could be used on something similar like snap, see how that does for you.
- ▶ 12:24 Lenny Rachitsky A lot of people run little experiments on say TikTok and snap and Twitter and things like LinkedIn, and they often don't see a lot of results.
- ▶ 26:29 Lenny Rachitsky Maybe that people aren't thinking about Reddit or snap or X, or I don't know anything along those lines.
Failure
- ▶ 24:42 Tom Conrad But I was kind of committed to the bit, actually to the point where when, when TechCrunch interviewed me about my departure from Snapchat, I was like, you know, I'm out.
Billion dollar failures, and billion dollar success | Tom Conrad (Quibi, Pandora, Pets.com, Zero)
- ▶ 19:49 Tom Conrad But I was kind of committed to the bit, actually to the point where when, when TechCrunch interviewed me about my departure from Snapchat, I was like, you know, I'm out.
- ▶ 56:35 Tom Conrad I mean, I was just like lightly exploring things that were out there and was a big fan of what he was doing with Snapchat. 2 times in the scene
- ▶ 1:06:46 Tom Conrad And, you know, I had spent the five years of like Snapchat and Quibi working for Evan and Meg and Jeffrey, who are all incredible business leaders, but have their own very specific sort of style and approach and
- ▶ 1:26:20 Tom Conrad So that was what took me to Snapchat, took me out of, like, chasing experiences, and took me back to building again.
Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
- ▶ 33:46 Lenny Rachitsky Let's check out Snapchat.
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
- ▶ 23:53 Lenny Rachitsky I think their first product manager, Snapchat, I think is famous for something around that.
How to drive word of mouth | Nilan Peiris (CPO of Wise)
- ▶ 45:55 Lenny Rachitsky I think about Snapchat and a recent mobile social apps.
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
- ▶ 6:56 Itamar Gilad So Google missed the opportunity of social mobile apps, like WhatsApp, like Snapchat, et cetera.
Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)
- ▶ 20:00 Scott Belsky I think Snapchat emerged under that world.
Mastering paid growth | Jonathan Becker (Thrive Digital)
- ▶ 44:46 Lenny Rachitsky What is your take on TikTok and YouTube and maybe Snap? 4 times in the scene
- ▶ 59:47 Jonathan Becker Facebook, Google, and other advertisers, Snap, TikTok, whoever, you know, was essentially selling ads that were predicated on being displayed on a Apple, you know, mobile device or a desktop device.
- ▶ 1:23:30 Lenny Rachitsky And I know you also have an interesting story, which I haven't heard of how you landed in snap snap snap snapchat as a client.
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
- ▶ 13:51 Josh Miller I think one, one example of that, one tangible example of that is when I was at Facebook, I joined in the midst of Snapchat's ascendancy, and there was a lot of feelings about how are we doing? 2 times in the scene
- ▶ 56:00 Josh Miller So even in my own experience, I remember, uh, getting to know Evan from Snapchat, just a little enough to know how he talked about PMs at Snap. 2 times in the scene
- ▶ 59:50 Josh Miller Maybe there was a publication before that, but I met him when he was a reporter at the verge covering social media, and then he ran marketing strategy for Snapchat for seven years.
Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi
- ▶ 11:54 Sriram Krishnan For example, if you look at say Snapchat, you had folks like Kylie Jenner who really broke out first.
10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
- ▶ 48:32 Patrick Campbell And that was Snapchat.
Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- ▶ 6:02 Lauren Ipsen I had applied to all of these different companies like Twitter and snap and Pinterest.
- ▶ 34:28 Lauren Ipsen The most incredible, atypical, high emotional, intelligent engineering leader, still super technical, but has managed teams in the hundreds, built out Amazon Prime Day, then went on to, to build the core messaging platform at Snapchat,…
- ▶ 40:24 Lenny Rachitsky Oh, I worked at Snap and Facebook and Netflix.
How to sell your ideas and rise within your company | Casey Winters, Eventbrite
- ▶ 42:06 Casey Winters Apple API or Snapchat's latest product feature, right?