Instagram, every mention
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tap a year for its mentions
every year anyone Lenny Rachitsky 56Bangaly Kaba 40Naomi Gleit 15Peter Deng 14Mike Krieger 11Sriram Krishnan 6Sarah Guo 5Jessica Hische 5Mike Maples, Jr. 4Gaurav Misra 4
Verbatim, from the transcripts: the passages where Instagram comes up
Why companies are becoming a series of loops | Anish Acharya (a16z)
- ▶ 32:39 Anish Acharya and I say it's like the Instagram AI user versus the X AI user. 2 times in the scene
- ▶ 47:35 Anish Acharya They'll be seeing it on Insta and be like, come on, babe, we gotta like work harder and make this happen.
- ▶ 1:00:29 Anish Acharya When somebody is getting a ton of mentions on X and on YouTube and on Instagram and all of these places organically, that is probably the best form of the sort of third party network effect that you can hope for today.
A child psychologist’s guide to working with difficult adults | Dr. Becky Kennedy
- ▶ 1:09:12 Lenny Rachitsky So a lot of people see your advice on TikTok and Instagram, just kind of in Twitter and all these places, just like, ah, there's Dr. 3 times in the scene
Marc Andreessen: The real AI boom hasn’t even started yet
- ▶ 1:06:26 Marc Andreessen You know, with Ethereum right behind it, um, you know, which wasn't quite one person, but, you know, a very small team, you know, you had, you know, kind of Instagram and WhatsApp that had very big outcomes with very small teams.
How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
- ▶ 1:25:43 Sam Lessin I'm kind of Lesson everywhere, whether it's like Twitter or Instagram or whatever you use.
The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year
- ▶ 30:51 Lenny Rachitsky Is it YouTube, TikTok, Instagram? 2 times in the scene
Mental models for building products people love ft. Stewart Butterfield
- ▶ 31:04 Stewart Butterfield So if your thing is direct to consumer t-shirts and you acquire customers through Instagram ads, all of them know what t-shirts are.
“Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
- ▶ 43:48 Lenny Rachitsky To be clear, influencer marketing, essentially, uh, a person with a following on site, TikTok, Instagram, Twitter, LinkedIn, whatever gets paid in some way to promote your product.
- ▶ 55:41 Lenny Rachitsky Is it like TikTok, Instagram, LinkedIn, something else?
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- ▶ 48:06 Ethan Smith And then before that it was Instagram. 2 times in the scene
How 80,000 companies build with AI: Products as organisms and the death of org charts | Asha Sharma
- ▶ 1:18 Lenny Rachitsky She was previously COO at Instacart and VP of Product at Meta, where she ran Messenger, Instagram Direct, Messenger Kids, and Remote Presence.
Inside the expert network training every frontier AI model | Garrett Lord
- ▶ 30:43 Garrett Lord Uh, some mid-sized players in the space, and they're basically, you know, running TikTok ads, running Instagram ads, paying money for Google search display ads, YouTube ads, and, uh, they will be like, can you get me 200 physics PhDs? 2 times in the scene
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 38:18 Lenny Rachitsky This is just going to win based on what I've seen at Instagram.
The one question that saves product careers | Matt LeMay
- ▶ 1:28:20 Matt LeMay So there will still periodically be, somebody posted this, a meme creator on Instagram posted that review like a couple months ago with a caption like Matt LeMay, you will be dealt with.
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 1:11:05 Nick Turley There's no, you know, are we like an Instagram or are we like, you know, Google or like a, like a, you know, productivity tool or something like that.
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- ▶ 55:33 Lenny Rachitsky It wasn't like cross post to Twitter and Instagram all these things.
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- ▶ 34:48 Andrew Wilkinson And so you see that same kind of thing with Instagram or Facebook or similar.
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 2:00 Lenny Rachitsky He was the first head of product at Instagram, where he worked closely with Mike and Kevin, and oversaw all product development, including on content sharing, ads, growth, even helped build out their design and user research functions.
- ▶ 21:13 Lenny Rachitsky You worked at OpenAI, Facebook, Uber, had a product at Instagram. 5 times in the scene
- ▶ 38:20 Peter Deng Um, we, you know, we're able to quadruple Instagram usage in two years.
- ▶ 44:06 Peter Deng And so one of the things I did in pretty much all the teams that I led, whether it was Instagram, Uber air table was all about chat GPT two. 3 times in the scene
- ▶ 48:02 Peter Deng I've seen this at Instagram. 2 times in the scene
- ▶ 1:35:02 Peter Deng Uh, and it was a one way glass thing where we listened to people, uh, people talk about Instagram and how they use Instagram.
- ▶ 1:40:55 Peter Deng Um, and, uh, having a strong point of view is really important because like, you know, there's a saying that Mike and Kevin had it at Instagram, which is, um, uh, we may not be right, but at least we're not confused.
- ▶ 1:42:47 Peter Deng You know, one, one example is, you know, since we're talking about Instagram before, um, you know, we try to build a kind of camera first app at Instagram. 6 times in the scene
How to build a team that can “take a punch” | Hilary Gridley (Head of Core Product, Whoop)
- ▶ 1:10:59 Lenny Rachitsky I love that you're using all these, uh, habit-building tactics that folks have been using historically to get you to check your Instagram likes and your Facebook posts, uh, for actual good, for helping people live longer and happier.
35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- ▶ 1:35:58 Bob Baxley Go look on Instagram.
Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
- ▶ 1:18 Lenny Rachitsky He's also the co-founder of Instagram.
- ▶ 35:11 Mike Krieger I'll harken back to cloud code, like cloud code happened because Boris, who actually was a, uh, Boris Turner, he was an Instagram engineer on like one of our senior ICs there.
- ▶ 37:45 Mike Krieger So the mobile web deteriorating, which makes me very sad, but I think was, was part of it too, was like, you know, Instagram spread in the early days because people would take photos and then post them on other networks and tell friends… 2 times in the scene
- ▶ 40:45 Mike Krieger And do we want it to be something other than Instagram DAU, which is just an impossible bar. 2 times in the scene
- ▶ 44:17 Mike Krieger Consumer adoption is really lightning in a bottle and we saw it at Instagram.
- ▶ 51:29 Mike Krieger It sounds a little cliche, but it's like, it's all we had at Instagram.
- ▶ 59:11 Lenny Rachitsky So, uh, interestingly, 3.7, all the questions were at Instagram and I was like, no, no, he's CPO of anthropic.
- ▶ 1:01:40 Mike Krieger And, you know, like an Instagram time spent was the metric that we looked at a lot.
OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- ▶ 1:43 Lenny Rachitsky He was previously head of product at Instagram and Twitter.
- ▶ 6:12 Kevin Weil Uh, this was true, by the way, when we were building stories at Instagram, more than anything else in my career, we could feel it was gonna work, because we were all using it internally, and we'd go away for a weekend, you know, before it…
- ▶ 6:12 Kevin Weil Uh, this was true, by the way, when we were building stories at Instagram, more than anything else in my career, we could feel it was gonna work, because we were all using it internally, and we'd go away for a weekend, you know, before it…
- ▶ 11:44 Lenny Rachitsky Uh, so you worked at Twitter, you worked at Facebook, you worked at Planet, Instagram.
- ▶ 16:04 Lenny Rachitsky Again, you worked at a lot of, let's say, traditional companies, even though they're not that traditional, Twitter and Instagram and Facebook and Planet, and now you work at OpenAI. 2 times in the scene
- ▶ 1:10:27 Kevin Weil Like, if you, if you look at Sora, for example, I mean, we talked about ImageGen earlier and the, the, the absolute, like, fount of creativity that people are putting across Twitter and Instagram and other places.
How to win in the AI era: Ship weekly, embrace technical debt, ruthlessly cut scope, and more
- ▶ 34:38 Gaurav Misra Because when the moment passes where your friend is doing something funny, and you need to capture it, you're not going to open Instagram or anything else because it doesn't open to the camera. 2 times in the scene
- ▶ 57:52 Gaurav Misra So for example, you know, on Instagram stories, you can share somebody else's stories to your followers, right?
- ▶ 1:01:18 Gaurav Misra It's, um, you know, YouTube Shorts and Instagram Reels and so on.
Making and Leading Products People Love (Scott Belsky) | Lenny & Friends Summit 2024
- ▶ 9:42 Scott Belsky You know, we've always seen the hearts and likes and appreciate buttons and everything else on social, but it's interesting when you talk to people who work at companies like Instagram, what they will admit is that the engagement
How a great founder becomes a great CEO | Jonathan Lowenhar (co-founder of Enjoy The Work)
- ▶ 29:22 Jonathan Lowenhar The classic example of this is Instagram. 3 times in the scene
Simplify To Win | Lenny & Friends Summit 2024
A conversation with OpenAI's CPO Kevin Weil, Anthropic's CPO Mike Krieger, and Sarah Guo
- ▶ 0:49 Sarah Guo Um, the second was we just redesigned Instagram together, since they both actually run Instagram before. 3 times in the scene
- ▶ 3:15 Sarah Guo Like, tell me if it's about serving customers that are not all of us with Instagram, or, uh, just, you know, working in a, an organization that's research-driven, like, what's the biggest surprise so far? 2 times in the scene
- ▶ 22:00 Mike Krieger I remember, like, we did, like, a lot of, like, rolling user research at Instagram, so we had, like, the same, like, or the researchers would bring in different people every single week, whatever was, like, prototype ready would get put… 2 times in the scene
- ▶ 28:12 Mike Krieger Some early things that we're seeing that we think are really interesting, one is UI testing, which is like, I was, like, at Instagram, we had basically no UI tests, because they're hard to write, they're, like, they're brittle, um, and…
Just evil enough: Subversive marketing strategies for startups | Alistair Croll
- ▶ 7:11 Alistair Croll She used the tactic we call the, the top shelf tactic, where she put up these posters in universities that basically said the universe, as if it was made by the university, it basically said, no Facebook, no Instagram, no Snapchat, no…
Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
- ▶ 43:50 Lenny Rachitsky So I asked Adam Masseri, who's head of Instagram, what to ask you.
- ▶ 45:06 Naomi Gleit We recently launched something called Teen Accounts, and Adam and I worked very closely on that.
- ▶ 1:00:12 Lenny Rachitsky He's vice president of global partnerships at Instagram, and he basically said what we've been talking about.
- ▶ 1:01:05 Naomi Gleit And, uh, last week we actually launched teen accounts, which was, um, a very complex project. 7 times in the scene
- ▶ 1:01:14 Naomi Gleit Again, like it involved the Instagram team, the central youth team, 6 times in the scene
- ▶ 1:36:59 Naomi Gleit They're also available on Instagram, Naomi Glite.
How to see like a designer: The hidden power of typography and logos | Jessica Hische
- ▶ 1:20:24 Jessica Hische Otherwise I am on Instagram and threads a lot. 2 times in the scene
- ▶ 1:20:24 Jessica Hische Otherwise I am on Instagram and threads a lot. 3 times in the scene
Thinking like a gardener, slime mold, the adjacent possible: Product advice from Alex Komoroske
- ▶ 1:21:11 Alex Komoroske The answer they'll give you is something like Instagram, which is to say an app, which I think is a shame because an app is monolithic.
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- ▶ 1:03:38 Nikita Bier Instagram, you know, can make you feel jealousy, and they, like, a lot of other social networks kind of are a mixed bag in terms of impact, but we were, like, entirely focused on making teens feel better, and some people might say, oh,…
The ultimate guide to paid growth | Timothy Davis (Shopify)
- ▶ 18:58 Lenny Rachitsky In terms of which platforms people should explore, obviously there's Google, there's Facebook, Instagram. 3 times in the scene
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- ▶ 17:10 Mike Maples, Jr. Another example would be the cameras getting better on the smartphones, which enabled Instagram. 4 times in the scene
Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)
- ▶ 1:24 Lenny Rachitsky She also oversaw the introduction of ads on the Instagram platform.
- ▶ 58:11 Lenny Rachitsky Is there an example that you could share to make this even more concrete from say WhatsApp or Facebook or Instagram or anything like that, where you can share some of these goals that you've like, oh, this worked out really well.
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
- ▶ 1:18:10 Tanguy Crusson In fact, I came across an article from Ben Weiss, no, sorry, Noah Weiss from, um, it's from many years ago now, where he was basically talking about innovating in a successful mature product, and talked about three stages of incubate,… 2 times in the scene
Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
- ▶ 0:02 Lenny Rachitsky You were head of growth at Instagram.
- ▶ 1:09 Lenny Rachitsky He was head of growth at Instagram, where he helped scale the platform to over one billion users. 2 times in the scene
- ▶ 6:52 Lenny Rachitsky You were head of growth at Instagram.
- ▶ 22:14 Bangaly Kaba Earlier in my career, when I first got to Instagram, um, I wasn't the first peer in growth beyond, but I was one of the first.
- ▶ 26:09 Bangaly Kaba Like I've taken it from my time at Facebook and really institute or rigorously at Instagram, then at Instacart. 3 times in the scene
- ▶ 39:41 Bangaly Kaba Like I'll give you a very tactical example is when I joined Instagram in January, 2016, believe it or not, the onboarding, the, like the signup flow at Instagram had literally no logging to it. 2 times in the scene
- ▶ 44:12 Bangaly Kaba Instagram had just this fantastic culture of thinking about how do we ship high, high quality products, right?
- ▶ 51:25 Bangaly Kaba On Instagram. 3 times in the scene
- ▶ 53:42 Bangaly Kaba And so I think about this a lot, you know, I have people who I've worked with who are running growth at Stripe or the CPO at Chief or now running stories at Instagram that were on my team in the earlier days and, and, you know, their…
- ▶ 59:34 Lenny Rachitsky Twitter, YouTube, Instagram, Instacart about a weekly active user. 2 times in the scene
- ▶ 1:03:29 Bangaly Kaba It was, you know, this was something that came out of actually my time at Instagram. 5 times in the scene
- ▶ 1:10:22 Bangaly Kaba So at Instagram, 14 times in the scene
- ▶ 1:16:09 Lenny Rachitsky Uh, is there anything else from the Instagram early days that maybe people wouldn't know, or it would be interesting to share? 7 times in the scene
- ▶ 1:19:31 Bangaly Kaba People think that stories was the sole reason why we grew, and stories brought us a lot of people.
- ▶ 1:20:14 Bangaly Kaba At Instagram, um, you know, we saw this big problem where people were logging out and not being able to get back into their account. 6 times in the scene
- ▶ 1:25:52 Bangaly Kaba In my time, so I joined Instagram or Facebook in 2014, and I was responsible for people recommendations globally, and at the time Facebook was at scale and big and dominated North America, and so really the focus area at the time was South…
- ▶ 1:37:21 Bangaly Kaba It might've been like Adam Grant or someone on Instagram, but it was, um, it's one, I said it to a colleague of mine.
- ▶ 1:40:52 Bangaly Kaba Um, I'm on Instagram.
Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
- ▶ 0:37 Jag Duggal Kevin Systrom in the early days of Instagram, I heard him say it at a conference.
- ▶ 45:05 Jag Duggal It's from Kevin Systrom in the early days of Instagram.
A framework for PM skill development | Vikrama Dhiman (Gojek)
- ▶ 1:06:08 Vikrama Dhiman So the reason why I've not watched a lot of, uh, uh, drama or TV recently is because I've discovered these short video apps through Instagram, and all of these apps, they dub Chinese TV serials into English, or there will be subtitles in…
Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
- ▶ 31:05 Ebi Atawodi I have multiple, like accounts on Instagram, you know, where do just, I have multiple accounts on TikTok where I'm like just using the product, just like
- ▶ 1:38:38 Ebi Atawodi Uh, my handle is ABI Talwiddie, like my name, uh, work stuff, LinkedIn, Twitter, uh, Instagram, all of it.
My favorite interview questions from 100+ guests
- ▶ 4:37 Lenny Rachitsky Funny enough, we posted this exact clip to TikTok and Instagram Reels, and it blew up.
- ▶ 4:46 Lenny Rachitsky By the way, did you know I have a TikTok and an Instagram channel? 2 times in the scene
Billion dollar failures, and billion dollar success | Tom Conrad (Quibi, Pandora, Pets.com, Zero)
- ▶ 53:06 Tom Conrad About a Hollywood produced show that's launching on Instagram Reels and TikTok that was shot vertical, and the headline is literally something like, is TikTok the new TV?
- ▶ 1:39:01 Tom Conrad I'm at tconrad on all the socials from Twitter to threads to Instagram.
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
- ▶ 1:27:58 April Dunford Um, I'm a bit social media out, you know, I'm experimenting a little on threads and Instagram, but LinkedIn is a good place to find me if you just want low lift way to follow my stuff, but I'm doing all the things now, Lenny.
- ▶ 1:27:58 April Dunford Um, I'm a bit social media out, you know, I'm experimenting a little on threads and Instagram, but LinkedIn is a good place to find me if you just want low lift way to follow my stuff, but I'm doing all the things now, Lenny.
Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
- ▶ 1:22:08 Gina Gotthilf One that was recommended to me by a friend who I very much admire was Mike Krieger, co-founder of Instagram is how to with John Wilson.
- ▶ 1:34:22 Gina Gotthilf Um, if you want to see just ridiculous posts, that's where my Instagram is. 2 times in the scene
How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
- ▶ 53:13 Jason Feifer Um, but also, I don't know, my Instagram DMs I just kind of don't think of as, like, the place to be pitched, and, but other people don't care, so I don't know, you can roll the dice on that.
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