Google Search, every mention
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tap a year for its mentions
every year anyone Lenny Rachitsky 22Ethan Smith 15Timothy Davis 6Bret Taylor 4Meltem Kuran Berkowitz 3Luc Levesque 3Jonathan Becker 3Gina Gotthilf 3Aparna Chennapragada 3Sriram Krishnan 2
Verbatim, from the transcripts: the passages where Google Search comes up
Why companies are becoming a series of loops | Anish Acharya (a16z)
- ▶ 32:52 Anish Acharya And then the Instagram person is like, oh, this is like a better Google search.
How a Meta PM ships products without ever writing code | Zevi Arnovitz
- ▶ 1:12:19 Zevi Arnovitz He'd say, oh, the import tax has gone up and I'll just search Google, like import tax Israel and like start reading
Inside OpenAI: 2026 is the year of agents, AI’s biggest bottleneck, and why compute isn’t the issue
- ▶ 58:15 Lenny Rachitsky I tweeted actually that I tried Atlas and then I, I don't love the AI only, uh, search experience as just like, I just want Google sometimes or whatever, like just waiting for AI to give me an answer.
The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- ▶ 12:24 Edwin Chen And so in a very similar way to how Google search, like when Google search is trying to determine what is a good webpage, there's almost two aspects of it. 2 times in the scene
From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- ▶ 30:42 Julie Zhuo If you click the shopping tab, I know you're interested in maps. 2 times in the scene
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- ▶ 13:09 Ethan Smith So the average number of words, I think perplexity said this, or somebody else said it was around 25 words versus Google words, around six words. 2 times in the scene
- ▶ 25:01 Lenny Rachitsky As you talk, I think about, like, if you go to Google, no offense, Mr. 5 times in the scene
- ▶ 36:13 Lenny Rachitsky Is like Google equivalent now to ChatGPT? 8 times in the scene
- ▶ 47:33 Ethan Smith So one example is every two years there's news articles about how Google searches is going to die, or it is dying because there's a new thing. 4 times in the scene
- ▶ 53:32 Ethan Smith And we put those searches into Google search. 3 times in the scene
- ▶ 59:06 Ethan Smith And so you're seeing that with Google search where they're having LM AI overview.
Inside the expert network training every frontier AI model | Garrett Lord
- ▶ 26:48 Garrett Lord You used to put like Google search on as like a skill on your resume, right?
- ▶ 30:43 Garrett Lord Uh, some mid-sized players in the space, and they're basically, you know, running TikTok ads, running Instagram ads, paying money for Google search display ads, YouTube ads, and, uh, they will be like, can you get me 200 physics PhDs?
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 40:43 Nick Turley It was the top Google result.
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 4:59 Bret Taylor I joined Google in, uh, late 2000 to early 2003, and I was one of the earliest associate product managers at the company, and first was working on the search system, essentially expanding our index from one billion web pages to ten… 2 times in the scene
- ▶ 51:28 Bret Taylor Um, but I think that ChatGPT is more like Google search and, you know, it's one thing to have a device in your pocket that's addictive and has push notifications, but it's another thing to use AI to, to learn. 2 times in the scene
Anthropic co-founder: AGI predictions, leaving OpenAI, what keeps him up at night | Ben Mann
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 54:16 Peter Deng So like, basically they think, you know, you know, traditional Google search algorithm PM.
How to build a team that can “take a punch” | Hilary Gridley (Head of Core Product, Whoop)
- ▶ 1:53:51 Hilary Gridley You can also, I realize that if you Google super manager, you will find me.
Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- ▶ 1:18 Lenny Rachitsky Previously, she was Chief Product Officer at Robinhood, Vice President at Google, where she worked on Google Lens, Search, Shopping, Augmented Reality, AI Assistant, and a lot more.
- ▶ 39:58 Aparna Chennapragada And I think, uh, again, if you have worked on, you know, Google search, or if you worked on, you know, like office products, you'd really have like a very fine grained sense of what are the metrics for this product.
- ▶ 50:59 Aparna Chennapragada I was in Google search. 2 times in the scene
The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell
- ▶ 36:54 Michael Truell Um, you can kind of think about this as like a mini Google search that's specifically built for finding the, you know, relevant parts of a code base to show one of these big models.
How to see like a designer: The hidden power of typography and logos | Jessica Hische
- ▶ 1:01:13 Jessica Hische You can just Google J-H-N-F.
Thinking like a gardener, slime mold, the adjacent possible: Product advice from Alex Komoroske
- ▶ 0:54 Lenny Rachitsky Alex spent 13 years at Google, where he worked on Search, DoubleClick, he led Chrome's open web platform team for eight years, led augmented reality within Google Maps, and developed a new toolkit to align company-wide strategy from the…
Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua
- ▶ 0:58 Lenny Rachitsky Tamar also led product and engineering teams at Google, where for many years she was responsible for the Google search experience.
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- ▶ 1:06:45 Nikita Bier So that was the first thing that show up on Google.
The ultimate guide to paid growth | Timothy Davis (Shopify)
- ▶ 3:11 Timothy Davis I would just, oh, they do Google search and they do meta and they do things like that.
- ▶ 19:17 Timothy Davis Google is Google search, GDN, Google display network. 5 times in the scene
- ▶ 1:26:57 Lenny Rachitsky Okay, uh, Chuck on Twitter asks, when someone steals your traffic, say in Google search results, and buying up keywords around your companies, what should you do?
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
- ▶ 35:04 Roger Martin You can Google it and do the same thing, and you'll get the 500 cases that might matter.
Lessons from a 2-time unicorn builder, 50-time startup advisor and 20-time board member | Uri Levine
- ▶ 33:33 Uri Levine If the product doesn't change, if we search Google the same way that we search Google for the first time in our life,
Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
- ▶ 1:14:16 Bangaly Kaba Because now every time a creator or a celebrity, um, did something on Instagram, you know, every news media article picked it up and it, like, just helped to drive searches in Google searches, which helped to make Instagram part of, like,…
- ▶ 1:21:41 Bangaly Kaba One was like, there used to be a time and you can probably find it on Google.
Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)
- ▶ 1:16:01 Ebi Atawodi People, you actually hear people say, oh, they came from search, because they have, they have a culture in search, which if you say you're going to deliver two basis points, you're delivering two basis points, right? 2 times in the scene
Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
- ▶ 1:27:59 Gina Gotthilf But we're now in a world where we can Google things, and that's even more scary because, you know, you have to know how to filter that information really well, and you don't find, you know, explanations to things, but doctors don't like… 3 times in the scene
Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft)
- ▶ 36:04 Katie Dill So a lot of times, you know, it starts from internet search.
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
- ▶ 1:38:05 Karri Saarinen If you can probably Google a recipe, it's, it's basically, you just need some salmon and, and, um, some, some, like, basic spices and, and some cream and, and some fruit vegetables.
What sets great teams apart | Lane Shackleton (CPO of Coda)
- ▶ 1:02:32 Lane Shackleton Before running ads on google.com at that time, you had to have them manually approved by a human.
How to drive word of mouth | Nilan Peiris (CPO of Wise)
- ▶ 19:18 Nilan Peiris So it's kind of higher than the iPhone and Google, Google search.
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
- ▶ 5:41 Itamar Gilad And we had to connect Gmail and YouTube and search to Google+, to make them more personalized in a sense.
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
- ▶ 9:45 Meltem Kuran Berkowitz But if people aren't asking this question to Google, you can write all the content you want.
- ▶ 16:54 Meltem Kuran Berkowitz But the main thing to think about it is, you know, is the Google search over? 2 times in the scene
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- ▶ 41:15 Lenny Rachitsky If you're building products with search capabilities, you're probably experiencing soaring API costs or lack of viable global alternatives to Bing or Google.
Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller
- ▶ 17:09 Lenny Rachitsky and you Googled, what is product management?
- ▶ 1:18:44 Chris Miller The way he kind of does this is through, uh, comparing Google search data and like, uh, you know, what we know people to be actively looking for answers for with sort of qualitative survey data.
LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)
- ▶ 33:29 Hari Srinivasan I mean, you can Google them too.
- ▶ 59:48 Hari Srinivasan And there is, I should actually find the name of the toothbrush, but you can just Google or Amazon this
Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- ▶ 43:12 Luc Levesque The first one would be, I do think there's an SEO play in any company, maybe to different extents, but Google is such a large funnel of existing demand for your product or your product area that there's usually an angle to get some SEO… 2 times in the scene
- ▶ 46:29 Luc Levesque You have to go create the content and have some high quality answer to a question that's being asked on, on Google.
Mastering paid growth | Jonathan Becker (Thrive Digital)
- ▶ 0:29 Jonathan Becker Bid modifiers at the keyword level on Google search and some of the like really hardcore manual analysis we had to do on our creative group.
- ▶ 21:29 Jonathan Becker Organically, your content surfaces within Google search results, or you did a lot of direct mail and linear television and, and billboard advertising, and that worked.
- ▶ 1:03:58 Lenny Rachitsky I think if you Google recast attribution, we'll also have a link in the show notes.
- ▶ 1:05:00 Jonathan Becker It's more about modeling, validation, asking the right questions, being focused around creative levers, like some of the things that we've talked about and less so the like trench work of implementation and, you know, bid modifiers at the…
Building a culture of excellence | David Singleton (CTO of Stripe)
- ▶ 15:26 David Singleton You're welcome to, like, use Google to search for Stack Overflow to search for answers.
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
- ▶ 1:22:33 Josh Miller That's not something that you can index in Google and that's taking away from doing searches.
Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi
- ▶ 18:08 Sriram Krishnan You go to google.com. 2 times in the scene
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
- ▶ 1:02:33 Zoelle Egner How many people are going to like read that and remember to go Google it?
An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)
- ▶ 1:07:07 Lenny Rachitsky I think if you just Google how Figma builds product, it comes up number one, and then there's a link to actual templates.
Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- ▶ 1:15:28 Chris Hutchins If you Google, like, Lowe's, Home Depot, Crate and Barrel coupons, there's all these websites.
The ultimate guide to SEO | Ethan Smith (Graphite)
- ▶ 28:56 Ethan Smith So that's engagement on google.com.
- ▶ 37:56 Ethan Smith So tool one is a Google search console. 3 times in the scene
- ▶ 1:16:53 Ethan Smith So I mentioned, I, I worked at this, uh, e-commerce company in 2007 and in 2007, Google search console had a report of all of your pages and the number of internal links.
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
- ▶ 33:54 Kristen Berman We would basically say, look, go spend a day on the internet, Googling to see what else has been done.
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
- ▶ 47:09 Yuriy Timen Then like AP testing headlines, Google search or whatever.
The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft
- ▶ 1:05:00 Shishir Mehrotra And there were eight product units at, at Google, you know, YouTube and search and ads and Chrome and maps and so on. 2 times in the scene