eBay

“And so I did an analysis where I looked at every company and which companies had repeated success outside of the United States. So eBay, TripAdvisor, a bunch of other sites. And there were clear patterns that TripAdvisor consistently outperformed over and over…”

“For a large site, like a Ticketmaster and eBay, it's probably one to four weeks is the rough timeline once you're really optimized.”

“In fact, there was some early work on eBay that showed that your first, if your first rating's negative, that could actually in immediately cause like an eight percent hit on, you know, your immediate expected revenue, say nothing of long-term consequences. Su…”

“There's a great concept in the ratings, in the literature on rating systems called the sound of silence, which is this idea that, that there's a lot of information in, in ratings that are not left. So Steve Tedellis, who's a professor at Berkeley, he had a rea…”

“They ultimately decided to cut almost all of their brand spend because they found that users were already going to find them through organic anyway. So they were just kind of Throwing money out the window. And it was really hard for competitors to get their ad…”

“This is what's so tricky, by the way, about you know, services, service marketplaces like Thumbtack, because unlike eBay, where sellers, you know, they just want to sell very clear and distinct inventory. On Thumbtack, you have electricians who only want certa…”