The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
McCloy: AI is fundamentally replacing web browsing, not just search
“Thinking about what's going on in AI as really replacing search is the wrong take, or maybe not that interesting. It's really more like AI is replacing web browsing. I think that's actually like a more meaningful, like more fundamental shift.”
McCloy: AI chat queries represent higher commercial intent than Google informational searches
“In chat search people, people don't really do that. People just say, solve the problem for me. What I think is really interesting about that is, like, it's actually the highest intent. Like, it's the most valuable thing you could be doing. Because you're going…”
McCloy: ChatGPT filters out clickbait metadata in favor of descriptive information
“The metadata has been super optimized for human click through, right? So think about like clickbait, think about things that are like, you know, like Creating urgency, especially true in e-commerce, right around sales and things like that. But they're not very…”
McCloy: Optimizing for semantic embeddings does not improve AI search ranking
“But I think as a tool to understand how these AI platforms are consuming your content, embeddings aren't that relevant. You're better off focusing on, like, just, again, having a good structured set of content that makes sense, like, to a human with, like, cle…”
McCloy: Allowing AI crawlers to train on short-lived promotional data is counterproductive
“You can think about the half-life of the information you're presenting and whether or not that's something that really makes sense to give to a training data crawler. So for example, like, you know, if you're an e-commerce company and you're running a seasonal…”
McCloy: Optimizing for AI Agents Is Essential to Serving End Users
“I think it's going to be really important to Be that data-driven about how these, like, AI systems are interacting with your content, with your website, with your infrastructure, because ultimately they are serving your ultimate customer, serving the user, and…”