Prompt engineering has grown more entrenched despite predictions of its demise
Sherwin Wu · DevDay 2025: Apps SDK, Agent Kit, MCP, Codex and why Prompting is More Important than Ever · Oct 7, 2025 · at 20:46
OpenAI platform lead Sherwin Wu reflects at DevDay 2025 on the enduring importance of prompt engineering and automated prompt optimization research.
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“I feel like two years ago, people were like, oh, at some point, prop, like, prompting's gonna be dead. Like, you know, and it's like, you know... And if anything, it is, like, become more and more entrenched. And I think that, you know, there's this interesting trend where, like, it's becoming more and more important, and then there's also interesting, cool work being done to, like, further entrench, like, prompt optimization.”
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