Justine Moore: X algorithm currently drives massive reach for video clips
Justine Moore · AI Video Is Eating The World — Olivia and Justine Moore, a16z · Jul 9, 2025 · at 38:50
Justine Moore, partner at a16z, explains why short-form clips featuring known tech figures are going viral on social media.
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“I also used to think that clips would never do well, but I feel like, especially in the X algorithm right now, it's like a clipping era. Everyone, for some reason, video is, like, doing super well in the algorithm, and especially if you're, it's a video of, like, a character that people know, which is, like, Sam Altman or, like, Gary Tan or, like, whoever, you can get in a crazy amount of juice out of these clips.”
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