Goyal: Publishing Public Benchmarks Is Marketing, Not Product Improvement
Ankur Goyal · The Great Evals Debate — Ankur Goyal & Malte Ubl · Dec 7, 2025 · at 7:53
Braintrust founder Ankur Goyal distinguishes between public marketing benchmarks and internal evaluation loops used to build AI products.
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“It's just that the value proposition of publishing an eval is completely orthogonal to the value proposition of building evals in service of building a good product. I think the purpose of publishing benchmarks is marketing, and it's good marketing.”
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