McCloy: Gray-Hat SEO Tactics Currently Work in AI Search
Robert McCloy · AI is Eating Search · Jul 23, 2025 · at 25:07
Robert McCloy, co-founder of Scrunch AI, discusses whether manipulative SEO tricks exploit current AI search algorithms like ChatGPT and Perplexity.
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“In terms of like some of the more gray area SEO tactics like that, you know, Penguin was addressing with Google back in the day. I mean, I think the reality is a lot of those things do work today. Like I can't tell you they don't work, but I would say as like, you know, as a company, I wouldn't encourage anybody to do them because I think it'll change eventually.”
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Right.
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