The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Nooyi: Sourced Competitor Plant Satellite Photos via FOIA Request
“If you did an FOI, a Freedom of Information request to the Intelligence Department, and ask them to give you satellite photographs of the plant from different altitudes, they can give you a pretty good picture. And I did that, and in a few days, I got the pict…”
Nooyi: Frito-Lay chips turn 40 to 50 times annually, beverages 60 to 70
“A Frito-Lay chip will turn 40, 50 times a year. Beverages might turn 60 to 70 times a year. Toothpaste turns 12 times a year. Cookies turn 10 times a year.”
Nooyi: PepsiCo used 2.5 liters of water per liter of Pepsi
“We were using two and a half liters of water to make a liter of Pepsi.”
Nooyi: PepsiCo managerial hierarchy narrows from 15,000 to 15 top executives
“Think of it, in PepsiCo, in the bottom layer, probably 14, 15,000 people. By the time you get to CEO minus two, you're at about 60 or 70. CEO minus one, you're down to 15. So you've gone from 15,000 to 60 to 15 to one.”
Nooyi: PepsiCo shifted design from shelf appearance to full consumer lifecycle
“We started to move from what's the color of the package on the shelf to how is this product going to be consumed? How is it going to be used? How is it going to be carried? How is it going to be stored on the shelf? How is it going to be stored in the pantry a…”