Nooyi: PepsiCo shifted design from shelf appearance to full consumer lifecycle
Indra Nooyi · Former PepsiCo CEO Indra Nooyi: Lessons from the Top · Jun 24, 2025 · at 1:12:45
Former PepsiCo CEO Indra Nooyi describes how Steve Jobs inspired the company to overhaul its product development and design thinking.
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“We started to move from what's the color of the package on the shelf to how is this product going to be consumed? How is it going to be used? How is it going to be carried? How is it going to be stored on the shelf? How is it going to be stored in the pantry at home? We were thinking about The chain, the use chain, all the way to how does the consumer shop for it, put it in the pantry at home, and then take it out and eat it and carry it in the purse. We were thinking about every touch point of the product until it got into the mouth and was consumed.”
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