The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Dunford: Postman was the first company to conceptualize an API platform
“Postman does essentially a platform for developing APIs. This is a new concept. Nobody had this idea of a platform for APIs before Postman came up with it.”
Dunford: Up to 70% of B2B software deals end in no decision
“The thing we have in B to B that's actually a real problem is it's so scary to purchase something in B to B that 50 to 70% of the time a deal that gets started actually ends in no decision.”
Dunford: Half of B2B software buyers are purchasing for the first time
“Half the people doing a purchase in B to B have never purchased a product like yours before. So they're doing this for the first time.”
Dunford: Siebel Was the Fastest Silicon Valley Company to $1B Revenue
“The gorilla in that space at the time was a big, big company in Silicon Valley called Siebel, and so they were a fantastic company, two billion revenue, fastest company to ever get to a billion revenue in the history of Silicon Valley, amazing success story.”
Dunford: Average B2B deal involves 5 to 11 stakeholders
“The average B to B deal, there's five to 11 stakeholders in the deal.”
Dunford: Half of B2B buyers are first-time category purchasers
“Half the people doing a purchase in B to B have never purchased a product like yours before. So they're doing this for the first time.”
Dunford: Large enterprises do not buy databases without consulting Gartner
“No large enterprise buys a database without talking to Gartner Group first.”
Dunford: Academic marketing research overwhelmingly focuses on consumer packaged goods
“Most of the research that's been done in marketing, like when I went to marketing school, it was so disappointing. All of the research is done on consumer packaged goods. All of it.”
Dunford: Salesforce initially avoided enterprise incumbents by exclusively targeting SMBs
“Salesforce is actually a great example. When they started out, the enterprise part of CRM was absolutely dominated by a big competitor. So it didn't make sense for them to enter that market there. Instead, they entered the market at the very bottom. So they we…”