The Ledger
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Lütke: Charging for Shopify's best features would diminish the company over 10 years
“I think Shopify All In, like, over the next 10 years, we would be a very diminished company for not giving our best feature, like, to everyone to make it, like, a fundamental, like You know, like, flag in the ground about, hey, you come to Shopify because we w…”